About Me

Charles Warner

When it comes to selling media, Charlie Warner literally wrote the book.

His first book, published in 1986, titled Broadcast and Cable Selling, became the book in the industry and was adopted by over 70 universities and colleges and purchased by countless media organizations globally.  The first two editions of the book led to Charlie being one of the most well-known and highly respected sales, management, and negotiating trainers in the broadcasting and cable industries.  He was hired by virtually every major TV and radio network and station group as well as numerous state broadcast and national cable organizations.  (See below for a list of clients.)

The third and fourth editions of the book, published in 2003 and 2009 were titled Media Selling and covered digital selling.  The fifth edition is titled Media Selling: Digital, Television, Print, Audio, and Cross-Platform, and puts selling digital advertising in a programmatic environment at the forefront.

Charlie taught in the graduate Media Management Program in the School of Media Studies at The New School in New York from 1997 to 2022, when he retired.  He is also the Goldenson Chair Emeritus at the University of Missouri School of Journalism.

Until January 2002, Charlie was a Vice President of AOL’s Interactive Marketing division.  In 1998, Bob Pittman, then President of AOL, hired Charlie to help restructure and train its Interactive Marketing (sales) division.  In the fall of 1999 Sales & Marketing Management magazine ranked AOL number ten in its list of the 25 best sales organizations in America—the first media company to make the list. 

Bob Pittman has said, “Charlie Warner was one of my first and most important mentors—and we have remained close ever since.  He helped me think through sales issues at MTV Networks in the early 80’s and, in the late 90’s, he came into AOL to help us build the structure of our Interactive sales group—first as a consultant and then a member of the interactive sales management team.  His experience and insight are valuable at every level in a sales organization, from the issues of the senior managers, all the way to training salespeople.” 

Bill Grimes said of Charlie, “When I became president of ESPN, I inherited a staff of four discouraged salespeople.  I called Charlie and retained him to train the staff and hire new people.  When I was CEO of a company that included a division of thirty newspapers, the salespeople were order-takers in a changing media/advertising environment with increasing competition.  Charlie enabled them to understand how to make believable Return-On-Investment sales proposals to both current and prospective advertisers.  We have worked together on a number of other management and sales issues at other companies.  There is no other person I know who can produce comparable results in training, teaching, and motivating people.”

Before joining AOL, Charlie was the Leonard H. Goldenson Professor of Local Broadcast­ing at the University of Missouri School of Journalism where taught media management and sales courses.  Charlie also created and ran the annual Management Seminar for News Executives that for ten years attracted approximately 30 news directors and managers from television stations and cable and television networks to the Journalism School.  He also created and taught the first online/distance learning course for the Missouri Journalism School.

Charlie has also served as a management and sales consultant and trainer for CBS, ABC, ESPN, MTV, Fox, Hearst Magazines, Microsoft, and many other major media and online com­panies.  He was also VP, General Manager, of WNBC-AM (now WFAN), WMAQ-AM and WKQX-FM, WWSW-AM and WPEZ-FM, and CBS Radio Spot Sales.

Throughout his career, he has been extremely successful in hiring people who have gone on to top leadership positions in the broadcast, cable, and digital media industries and in advertising.

Consulting and Management/Sales Training Seminar Clients

MTV, ESPN, CBS AM, CBS FM and CBS TV stations and CBS Radio Network, CBS Radio Representatives, Disney/ABC, Via­com Cable and Radio Divisions, New World Television Stations, Great­er Media Ra­dio, Univision Television Stations and Univision Television Network, Turner Programming Services, Nationwide Communica­tions, Inc., Financial News Net­work, Metroplex Communica­tions, Inc., Noble Communica­tions, Inc., San Francisco Cable Interconnect, Cox Broadcasting, Inc., Multimedia, Inc., Television Station Partners, Inc., Jacor, Inc., Clear Channel Communi­cations, Wiskes-Abaris, Inc., The American Family Broadcasting Group, Barnstable Broadcasting, May Broadcast­ing, Shultz Broadcasting, ATC Cable, Inc., TCI Cable, Inc., Learfield Communica­tions, Group W Television Sales, A.H. Belo, Inc., Metrobase Cable, Inc., Burnham Broadcasting, Citadel Communications, Inc., Great American Broadcast­ing, Inc., The Family Channel, Bonneville Broad­casting, Inc.­, Cable Advertis­ing Association of NY, United Cable of Chicago and North Shore Cable Intercon­nect, Missouri Broadcasters Association, Iowa Broadcasters Association, Indiana Broadcasters Association, Kentucky Broadcasters Association, Northern California Broadcasters Association, Wiscons­in Broadcasters Associa­tion, Louisiana Broadcasters Association, Connecticut Broadcasters Associa­tion, Television Bureau of Advertising, TeleMetropole (Canada), The Travel Channel, Television Bureau of Canada, Broadcast Sales Training Satellite Seminars (75 TV sta­tions), Tulsa Television Broadcasting Association, Seattle Radio Group, Phoenix Radio Broadcasters, Capital City Radio Broadcast Group (Albany), Cedar Rapids Radio Broadcasters, Dallas Radio Broadcast Assoc., WHAS-TV, KCBS-TV, WLNE-TV, WCBS-FM, WODS, WBZ, WBCN, WMJK, WEEI, WPIX, WLTW, XTRA, WMGK, WOGL, WSB, WSB-TV, WYNF, WTSP-TV, KREM-TV, WVUE-TV, WROC-TV, KOAT-TV, WBBM-TV, WBBM, WHKS, KTVU-TV, WWJ, KMLE, KNX, WCSX, KRLD, WJLA-TV, KMOX-AM, WCBS-AM, KCBS, KZZP, WPOC, KGTV-TV, WFTV-TV, WLW, WEBN, WGAR, WNCI, WDAF-TV, KLTR, WGNO-TV, WGKX, KRQQ, KIIM, KBIG, KLPX, KCEE, KVIA-TV, KOMU-TV, KCLR, KFRU, KBIA, KARO, KSDK-TV, WLWT-TV, WKRC-TV, KXAS-TV, WMAZ-TV, WRGB-TV, KGTV-TV, WAVY-TV, KATV-TV, KPIX-TV, KXAN-TV, WAND-TV, WJXT-TV, WKYC-TV, WJW-TV, KCTV, KWSS, WNWO-TV, KWFM, KOIT, KNSD-TV, WRDW-TV, WTOV-TV, WRBL-TV, WKBW-TV, WLRW, WIXY, WISH-TV, WWOR-TV, KWTV-TV, KOTV-TV, KDKA-TV, KSBW/KSBY-TV, WBZ-TV, KATV-TV, KKTV, KCPQ-TV, KNBR-AM/KFOG-FM, KINK-FM, KATV, WTVT, WBNS-AM/FM, KCBS-FM, WITI-TV, WSVN-TV, WHDH-TV, WHTM-TV, WFOX-FM, KGTX/KTGL, KGBX-FM, KOLR-TV, WKBN-TV, KRON-TV, KVBC-TV, KFBK-AM, KTUL-TV, KHOU-TV, Dispatch Broadcasting, US News & World Report, USA Weekend, USA Today, Cosmopoli­tan, Town & Country, Greenville News/Piedmo­nt, Redbook, Sports Afield, Esquire, Good Housekeep­ing, House Beautiful, Popular Mechanics, the Osage Nation, Zenith Media, eBay, Cox Cable, The News Market,  Microsoft’s MSN, Charter Cable, The Hyperfactory, The Huffington Post, TNS (Kantar Media), Kantar Video, Flixster/Rotten Tomatoes, About.com, the Mobile Marketing Association, MediaCrossing, Burson Marsteller and Proof, the UNICEF Innovation Unit, ScreenPush.com and Plyfe.

Curriculum Vitae

Academic Appointments:

  • Part-time Associate Professor, The New School, 1997 – 2006, 2008- 2022.
  • Adjunct Professor, NYU Stern School of Business, 2009 – 2011.
  • Leonard H. Goldenson Professor Emeritus, University of Missouri School of Journalism, 2006- present.
  • Leonard H. Goldenson Endowed Professor of Local Broadcasting, University of Missouri School of Journalism, 1988-1998, 2002 – 2005
  • Department Chair, Mass Communication, Menlo College, 1983-87
  • Associate Professor, Radio-TV Department, Southern Illinois University, 1979-1982

Education:

  • Graduate: Southern Illinois University-Carbondale, Master of Arts, 1982. Major field: Mass Communication Management.
    Thesis: “Performance Evaluation of Broadcast Journal­ists: A Behaviorally Anchored Rating Scale for Radio and Television News People”
  • New York University, 1977, Course in Political Economics
  • Undergraduate: Dartmouth College, 1951-2, 1955
  • Columbia University, School of Dramatic Arts, 1955-7, Bachelor of Fine Arts degree, 1957.  Major field: Theater/Radio and Television

Professional Experience:

  • 2005-2006 – Founder and CEO, DailyComedy.
  • 1998-2002 – V.P. Interactive Marketing, America Online
  • 1977-79 – V.P., General Manager, WNBC/AM, New York
  • 1974-77 – V.P., General Manager, WMAQ/AM and WKQX/FM, Chicago
  • 1972-74 – V.P., General Manager, WWSW/AM and WPEZ/FM, Pittsburgh
  • 1972  – V.P., General Manager, RKO Radio Representatives
  • 1971  – Associate Publisher, New York Magazine
  • 1970-71 – V.P., General Manager, CBS Radio Spot Sales
  • 1967-70 – New York Sales Manager, CBS Radio Spot Sales
  • 1957-1967 – Vari­ous sales and sales man­age­ment posi­tions in radio and televi­sion, including WTOP/AM, WCBS-TV, XETV, WTOP-TV, WSPA-TV, and WTTG-TV

The four things that I am most proud of in my professional career are: (1) The hiring of a number of people who have gone on to leadership positions in radio, television, and cable, including Bob Pittman, CEO of iHeart Media and ex-COO of AOL Time Warner (and co-founder of MTV), John Lack, co-founder of MTV; William Grimes ex-partner B&G Media Investments, ex-President ESPN, Univison, and Multimedia; Herb McCord, ex-CEO of Granum Communication; ­Norm Feuer ex-CEO of Triathalon Broadcasting; (2) Being awarded an Innovator Award for Research by Arbitron for the first computer ratings analysis system in the radio industry in 1971; (3) being given an outstand­ing achievement award by the Chicago Women in Broadcast­ing for contributing the most during the year in hiring and promoting women and minorities, and (4) being nominated for a Distinguished Teaching Award at The New School for General Studies in 2009, 2016, 2018, 2021, and 2022.

Consulting and Management/Sales Training Seminar Clients:

MTV, ESPN, CBS AM, CBS FM and CBS TV stations and CBS Radio Network, CBS Radio Representatives, Disney/ABC, Via­com Cable and Radio Divisions, New World Television Stations, Great­er Media Ra­dio, Univision Television Stations and Univision Television Network, Turner Programming Services, Nationwide Communica­tions, Inc., Financial News Net­work, Metroplex Communica­tions, Inc., Noble Communica­tions, Inc., San Francisco Cable Interconnect, Cox Broadcasting, Inc., Multimedia, Inc., Television Station Partners, Inc., Jacor, Inc., Clear Channel Communi­cations, Wiskes-Abaris, Inc., The American Family Broadcasting Group, Barnstable Broadcasting, May Broadcast­ing, Shultz Broadcasting, ATC Cable, Inc., TCI Cable, Inc., Learfield Communica­tions, Group W Television Sales, A.H. Belo, Inc., Metrobase Cable, Inc., Burnham Broadcasting, Citadel Communications, Inc., Great American Broadcast­ing, Inc., The Family Channel, Bonneville Broad­casting, Inc.­, Cable Advertis­ing Association of NY, United Cable of Chicago and North Shore Cable Intercon­nect, Missouri Broadcasters Association, Iowa Broadcasters Association, Indiana Broadcasters Association, Kentucky Broadcasters Association, Northern California Broadcasters Association, Wiscons­in Broadcasters Associa­tion, Louisiana Broadcasters Association, Connecticut Broadcasters Associa­tion, Television Bureau of Advertising, TeleMetropole (Canada), The Travel Channel, Television Bureau of Canada, Broadcast Sales Training Satellite Seminars (75 TV sta­tions), Tulsa Television Broadcasting Association, Seattle Radio Group, Phoenix Radio Broadcasters, Capital City Radio Broadcast Group (Albany), Cedar Rapids Radio Broadcasters, Dallas Radio Broadcast Assoc., WHAS-TV, KCBS-TV, WLNE-TV, WCBS-FM, WODS, WBZ, WBCN, WMJK, WEEI, WPIX, WLTW, XTRA, WMGK, WOGL, WSB, WSB-TV, WYNF, WTSP-TV, KREM-TV, WVUE-TV, WROC-TV, KOAT-TV, WBBM-TV, WBBM, WHKS, KTVU-TV, WWJ, KMLE, KNX, WCSX, KRLD, WJLA-TV, KMOX-AM, WCBS-AM, KCBS, KZZP, WPOC, KGTV-TV, WFTV-TV, WLW, WEBN, WGAR, WNCI, WDAF-TV, KLTR, WGNO-TV, WGKX, KRQQ, KIIM, KBIG, KLPX, KCEE, KVIA-TV, KOMU-TV, KCLR, KFRU, KBIA, KARO, KSDK-TV, WLWT-TV, WKRC-TV, KXAS-TV, WMAZ-TV, WRGB-TV, KGTV-TV, WAVY-TV, KATV-TV, KPIX-TV, KXAN-TV, WAND-TV, WJXT-TV, WKYC-TV, WJW-TV, KCTV, KWSS, WNWO-TV, KWFM, KOIT, KNSD-TV, WRDW-TV, WTOV-TV, WRBL-TV, WKBW-TV, WLRW, WIXY, WISH-TV, WWOR-TV, KWTV-TV, KOTV-TV, KDKA-TV, KSBW/KSBY-TV, WBZ-TV, KATV-TV, KKTV, KCPQ-TV, KNBR-AM/KFOG-FM, KINK-FM, KATV, WTVT, WBNS-AM/FM, KCBS-FM, WITI-TV, WSVN-TV, WHDH-TV, WHTM-TV, WFOX-FM, KGTX/KTGL, KGBX-FM, KOLR-TV, WKBN-TV, KRON-TV, KVBC-TV, KFBK-AM, KTUL-TV, KHOU-TV, Dispatch Broadcasting, US News & World Report, USA Weekend, USA Today, Cosmopoli­tan, Town & Country, Greenville News/Piedmo­nt, Redbook, Sports Afield, Esquire, Good Housekeep­ing, House Beautiful, Popular Mechanics, the Osage Nation, Zenith Media, eBay, Cox Cable, Microsoft’s MSN, Charter Cable, News Market, The Hyperfactory, The Huffington Post, TNS, Flixster/Rotten Tomatoes, and Kantar Video (a division of WPP).

Books/Articles

  • Media Selling, 5h edition. Wiley. 2020
  • Media Selling, 4th edition.  Boston: Wiley-Blackwell, 2009.
  • Media Sales Management.  2004.
  • Media Selling (First co-author), Blackwell Professional (formerly Iowa State Press), Ames, IA, 2004.
  • The 100 Best Ideas for Community Service/Public Affairs Projects, NBACA, Washington, D.C., 1995.
  • The Encyclopedia of Television, contributed two essays, Museum of Broadcasting, 1995
  • Instructor’s Case Manual, contributed case studies for the second edition of Barry Sherman’s Telecommunica­tions Management, McGraw-Hill, 1994
  • Readings in Media Management, MME Division, AEJMC, Lacy, Jones & Giles Publishing, 1992; author of radio and TV sales staff profile chapter
  • The Cable Networks Handbook, Carpelan Publishing Company, Riverside, California, 1992; First co-author of ESPN chapter, author of Univision chapter
  • Broadcast and Cable Selling, 2nd ed. (First co-author), Wadsworth Publishing Company, Belmont, California, 1991
  • Broadcast and Cable Selling, Wadsworth Publishing Company, Belm­ont Cali­for­nia, 1986.

SCHOLARLY (REFEREED) PAPER PRESENTATIONS AND PUBLICATIONS:

  • Media Management Review, Editor, 1994-1997
  • BEA Regional Conference, “Radio Sales Staff Profiles, Compensa­tion, and Practices,” 1991 (first co-author)
  • BEA Regional Conference, “Ethics for Radio Salespeople,” 1990
    ICA Convention, “Dimen­sions of Appeal of Popular Music: A Factor Analytic Approach,” 1982PROFESSIONAL PUBLICATIONS:
  • Electronic Media, “The 10 Best Media Companies to Work For,” January 2, 1995
  • Missouri, Wisconsin, Indiana, Virginia, Washington Broadcasters Associations, “Making Money” monthly column, 1994, 1995, 1996, 1997, 1998
  • Excellence Books Digest, Noll & Assoc., review of “Built to Last,” “Argue and Win Every Time,” 1996
  • Excellence Books Digest, Broadcast Sales Training, review of “The Courage to Fail,” “The New Partnership,” 1994
  • Communique, “The Local Implications of the 500-Channel Environ­ment: A Ten-Year Forecast,” 1993
  • Feedback, response to the Blanchard-Christ article “The New Professionalism and the Iron Triangles,” 1993
  • Excellence Books Digest, Broadcast Sales Training, review of “Negotiation: Strategies for Mutual Gain,” 1993
  • Excellence Books Digest, Broadcast Sales Training, review of “Verbal Self Defense,” 1992
  • National Association of Broadcasters, “Selling for Surviv­al,” one-hour videotape and “Strategies for Radio Sales Compensation, Rates and Service,” and “Sell for Rate,” booklet, 1992
  • Sound Management, “Employee Turnover–Who’s At Fault,” article, September/October, 1991
  • Communicator, “Dealing With Agents and Talent,” (first co-author) article, September, 1991
  • Television Bureau of Advertising, “Television Sales Staff Profiles, Compensation, Practices, Motivation” (first co-author); “Employee Turnover: Who’s At Fault;” “Compensating Broadcast Salespeople: Some Recommenda­tions;” Sales Contests; Recognition Is Vital For Salespeople;” Incentive Pay For Sales Support Personnel;” Effective Sales Meetings;” “Don’t Talk About Revenue Budgets With Salespeo­ple;” Performance Coaching–A Must For Good Managers,” 1991
  • Radio Bureau of Advertising, Radio Sales Staff Profiles, Compensation, Practices, and Motivation (first co-author), 1991
  • Electronic Media, “How to Communicate Up,” column, June 12, 1991
  • Communicator, “Work With Your Sales Manager,” article, June 1991
  • Broadcast and Cable Selling Instructor’s Manual, Joseph Buchman, Wadsworth Publishing, “Compensation Roundtable,” A Salesper­son’s Dilemma,” “Burnout (first co-author),” “KBAT’s Sales Dilemma (first co-author),” “Friends (first co-author),” “The Mileage Game,” “Select Supermarkets (first co-author),” case studies, 1991
  • Feedback, “Broadcast Curriculum Pro­file,” arti­cle, Summer, 1990li>
  • Washington Journalism Review, “Stations Move To Control Ad Clutter,” January/February 1990
  • Washington Journalism Review, “Networks Chang­ing Ties With Affiliates,” July/August, 1989
  • Washington Journalism Review, “Pay Raise Out­look: 3-6% and a Big Smile,” April, 1989
  • Washington Journalism Review, “Broadcast and Cable: TV’s Odd Couple,” October, 1989
  • Television/Radio Age, “How To Write an Advertising Success Case Study,” article, November 27, 1989
  • Electronic Media, “How To Manage Creative People,” column, June 5, 1989
  • Media Management & Economic Resource Center, University of Min­neso­ta: “KQOP’s New General Manager,” “Justin Freedman,” case studies, 1989 
  • Washington Journalism Review, “Cable News Goes Local,” column, April, 1988
  • Washington Journalism Review, “WSMV: Old Fashioned & On Top,” column, June, 1988
  • Washington Journalism Review, “Accounting for News Direc­tors,” column, July/August, 1988
  • Washington Journalism Review, “News Directors, Pride and Profit,” column, October, 1988

BLOG:

TEACHING:

University of Missouri School of Journalism:

  • Advanced Media Sales – online (Graduate level)
  • Media Management and Leadership (Upper division)
  • Introduction to Selling for the Mass Media (Upper divi­sion
  • Issues in Broadcast Management (Upper division)
  • Creativity and Innovation in Journalism (Upper divi­sion)
  • The Economics and Finance of the Media (Upper division)
  • The Economics and Finance of the Media – online (Graduate level)
  • Industry Leaders and Careers Seminar (Graduate)

The New School School of Media Studies:

  • Media Sales and Sales Management (Graduate level)
  • Managing Innovation in the Media (Graduate level)
  • Media Ethics (Graduate level)
  • Media Economics – online and in class (Graduate level).
  • Media Management and Leadership – online and in class (Graduate level)
  • Competitive Strategies and Game Theory – online (Graduate level)
  • Eugene Lang College: Media Ethics (Undergraduate level)

NYU Stern School of Business Management and Communication Department:

  • Strategic Analysis for the Digital Age (Undergraduate level)

Stanford Graduate School of Business:

  • Management of Market­ing Opera­tions – lecturer (Graduate level)

Menlo College Department of Mass Communication:

At Menlo College, I founded the Mass Communication Depart­ment, was its Chair for three years, and designed the depart­ment’s curriculum and the following courses, which I also taught:

  • Mass Communication, Introduction (Lower division)
  • Mass Communication, Broadcast and Cable Selling (Upper division)
  • Mass Communication, Mass Media Management (Upper division)
  • Mass Communication, Radio and TV Programming (Upper division)
  • Mass Communication, New Journalism (Upper division)
  • Mass Communication, Creativity, Innovation, and Dis­cov­ery (Up­per divi­sion)
  • Mass Communication, Careers, Power, and Leadership (Upper division)

TEACHING INNOVATIONS:

  • In 2009, I posted in the Courses section of my Web site (www.charleswarner.us) outlines of material and discussions covered in each class sessions and videos with accompanying audio of my class PowerPoint presentations, downloadable as Quicken video or into iTunes so students can view them on their iPods. 
  • In 2001, I helped design the curriculum for the University of Missouri School of Journalism’s online MA program in Media Management and taught Media Management and Leadership online.
  • In 1998, after a December 1997, trip to Russia during which I recruited approximately 45 students, I designed and taught an online Media Management course for these Russian students.
  • In 1997, at the request of Bill Grimes, who had been hired a The New School to create and head an executive Media Management Program, I helped design the curriculum based to a large degree on the courses I taught at the University of Missouri School of Journalism.
  • In 1997, I taught the first online course for the School of Journalism–J389/489, Media Management and Leadership.  The faculty approved two of my courses to teach online—the first professor at the Journalism School to have courses approved to teach online.
  • In 1996, I put the two courses on my home page on the World Wide Web.  Students downloaded the syllabus, all assignments and reading, and delivered all papers via the Web.
  • In the School of Journalism, I created two new courses, which were approved by the faculty: J354-Creativity and Innovation in Journalism and J460-Industry Leaders and Careers Seminar in 1991.  
  • Also at the University of Missouri School of Journalism, I was one of two people who helped design the graduate Media Management Model that was instituted in 1990.
  • In 1996, along with the Associate Dean for Graduate Studies at the Journalism School, I created a curriculum for an emphasis in Media Management in cooperation with the School of Business and Public Administration and arranged for Journalism students to receive an MBA in Media Management.  
  • I created the curricu­lum and most of the courses in the Mass Communication Department at Menlo College from 1983-1987. 

PROFESSIONAL PROGRAM INNOVATION:

  • Created a Managing Creative People course for a New School program
  • Advised on the curriculum for the first Media Management Program for the New School  in New York and taught one of six sectors for this innovative, 30-week, 12-hour professional management program.
  • Created, designed curriculum for, and implemented the four-day Management Seminar for News Executives and solicited and received sponsorship from the Radio Television News Directors Association (RTNDA).  
  • Primary creator and curricu­lum co-designer for the two-and-a-half day News Management Seminar for Women and Minorities sponsored by the Radio and Television News Directors Foundation (RTNDF) and funded by the Freedom Forum and Phillips Petroleum. 

HONORS AND AWARDS:

  • Runner-up for Distinguished Teaching Award, The New School for General Studies, 2009.
  • Received a Lifetime Achievement Award from the National Broadcast Association for Community Affairs (NBACA), 1997.
  • Received a special lifetime achievement award from the Missouri Broadcasters Association, 1997. 
  • Voted as having made outstanding contributions to Radio-Television Department, Southern Illinois University, 1981
  • Out­standing Achievement Award, Chicago Women in Broadcast­ing, 1979

PROFESSIONAL PRESENTATIONS/ACTIVITIES:

  • Media Crossing, sales and strategy consulting,  2012, 2013
  • Kantar Video, strategic consulting, 2010, 2011
  • Flixster/Rotten Tomatoes, sales seminar, 2010
  • The Huffington Post, sales seminar, 2009
  • TNS, sales seminar, 2009
  • The Hyperfactory, sales webinars, 2008
  • Charter Cable, sales seminar, 2007
  • Microsoft MSN, sales seminars, 2004, 200
  •  Cox Cable, sales seminars, 2005
  • State Broadcaster Associations Satellite Seminar, sales and negotiating seminars, 2003
  • Iowa Broadcasters Association, management seminar presenter, 1998
  • Pennsylvania Broadcasters Association, sales and negotiating seminar presenter, 1998
  • Missouri Broadcasters Association, management seminar presenter, 1997
  • Virginia Broadcasters Association, management seminar presenter, 1997
  • Alaska Broadcasters Association, management seminar presenter, 1997
  • Mississippi Broadcasters Association, sales management seminar presenter, 1997
  • NAB Management Conference, negotiating seminar presenter, 1996
  • Voice of America Management Seminar presenter, 1996
  • NBC Television Network Marketing Convention, featured speaker, 1996
  • Leigh Stowell & Assoc., Annual Conference, speaker, 1996
  • NAB/Maxagrid Maximizing Revenue Conference, speaker, 1996
  • Missouri Broadcasters Association Annual Convention, seminar presenter, 1996
  • Marshall Marketing Annual Conference, keynote speaker, 1995
  • NAB/Maxagrid Maximizing Revenue Conference, speaker, 1995
  • National Broadcast Association of Community Affairs (NBACA) annual convention seminar presenter, 1994
  • Chamber of Commerce Committee of 50, Jefferson City, MO, speaker, 1994
  • RAB Managing Sales Conference, presented a seminar on compensa­tion, 1994
  • Capital Area (Albany, NY) Radio Counsel, negotiating seminar to over 80 radio salespeople, 1994
  • Iowa Broadcasters Association, one-day management and sales seminars, 1994
  • Greater Dallas Radio Group, creating value seminar to over 120 radio salespeople, 1994
  • Capital Area (Albany, NY) Radio Counsel, creating value seminar to over 89 radio salespeople, 1993
  • Georgia Broadcasters Association, one-day management seminar, 1993
  • Greater Dallas Radio Group, negotiating seminar to over 120 radio salespeople, 1993
  • National Broadcast Association of Community Affairs (NBACA) annual convention seminar presenter, 1993
  • Chamber of Commerce, Marysville, MO, speaker, 1993
  • Chamber of Commerce, St. Joseph, MO, speaker, 1993
  • Advertising Club of Springfield, MO, speaker, 1992
  • National Broadcast Association of Community Affairs (NBACA) annual convention seminar presenter, 1992
  • Radio Marketing Bureau of Canada, convention seminar presenter, 1992
  • TeleMetropole (Canadian television network), sales seminar presenter, 1992
  • Television Bureau of Advertising, convention seminar presenter, 1992
  • RTNDF/Missouri Journalism School Management Seminar for Women and Minorities, Washington, D.C. and Austin, TX, 1992
  • St. Louis Radio Association, monthly meeting speaker, 1992
  • Wyoming Broadcasters Association, one-day sales seminar, 1992
  • Missouri Broadcasters Association, Board of Directors workshop, 1992
  • Illinois State Broadcasters Association, annual convention panel participant, October, 1991
  • Television Bureau of Advertising, nationally televised video sales seminar, October, 1991
  • St. Louis Radio Association, monthly meeting speaker, 1991
  • RTNDA National Convention, ethics workshop presenter, 1991
  • Missouri Broadcasters Association, presented four one-day radio sales seminars, 1991
  • NAB Radio Convention, presented seminar on compensation, 1991
  • RAB Managing Sales Conference, presented research survey results, 1991
  • Minnesota Broadcasters Association, two one-day management and sales seminars, 1991
  • Iowa Broadcasters Association, two one-day management and sales seminars, 1991
  • National Association of Black Journalists, annual convention panel member, 1991
  • Cedar Rapids Radio Broadcasters Group, one-day sales workshop, 1991
  • JC Penney/­Miss­ouri Com­muni­ty Lead­er­ship Tele­vi­sion Awards, judge and workshop lecturer, 1991
  • RTNDF/University of Missouri Management Seminar for News Directors, Director and principle lecturer, 1989, 1990, 1991, 1992, 1993
  • Missouri Broadcasters Association, two-day sales management seminar d­irector and present­er, 1990, 1991
  • RTNDA Regional Conven­tion, ethics panel moderator, 1990, 1991
  • CBS FM Stations management meeting, featured speaker, 1990
  • CBS Television Stations management seminar, co-director, 1990
  • Kansas City Radio Broadcasters, one-day seminar presenter, 1990
  • BEA National Convention, ethics panel moderator, 1990
  • BEA National Convention, curriculum panel member, 1990
  • NAB, Radio Convention, seminar presenter, 1990
  • BEA Regional Conference, 1990
  • Boonville Merchants Association, monthly meeting speaker, 1990
  • Columbia Restaurant Association, monthly meeting speaker, 1990
  • JC Penney/Missouri Commu­nity Leadership Television Awards and Workshop, Direc­tor, 1988, 1989, 1990
  • CAB Sales Managers School, two-day seminar presenter, 1987, 1988
  • Louisiana Association of Broadcasters, one-day seminar presenter, 1988, 1989
  • RTNDA National Convention, management seminar presenter, 1989
  • Missouri Broadcasters Association, one-day seminar present­er, 1987, 1988, 1989
  • Kansas Broadcasters Association, one-day seminar presenter, 1988
  • BEA Convention, participant in two panels on teaching, 1988
  • NAB Advertising Club of Los Angeles, featured speaker, 1987
  • BEA Convention, participant in three panels on teaching, 1987
  • RAB Managing Sales Conference, seminar presenter, 1986
  • CBS FM Stations management meeting, featured speaker, 1986 
  • RAB Managing Sales Conference, panel member, 1981
  • NAB Annual Convention, panel member, 1981  
  • NAB Programming Conference, panel chairman and speaker, 1979

PROFESSIONAL ORGANIZATION SERVICE:

  • Board of Advisors, Museum of Broadcasting, Chicago, 1992-1998
  • Board of Directors, New York Market Radio Broadcasters Associ­ation, (Chairman, Marketing Committee), 1978-79 
  • President, Greater Chicago Radio Broadcasters Association, 1976-77

SCHOLARLY ORGANIZATION PRESENTATIONS:

  • AEJMC Annual Convention, panel presenter, 1994
  • SPJ Annual Convention, panel presenter, 1993
  • AEJMC Annual Convention, panel moderator, 1993
  • BEA Annual Convention, panel moderator, 1993
  • BEA Annual Convention, panel presenter, 1993
  • AEJMC Annual Convention, panel presenter, 1992
  • BEA Annual Convention, panel presenter, 1991
  • BEA Annual Convention, panel presenter, 1990
  • BEA Annual Convention, panel moderator, 1989

SCHOLARLY ORGANIZATION SERVICE:

  • Editor, Media Management Review, 1996-97
  • Book manuscript reviewer, Iowa University Press, 1994
  • Paper judge, AEJMC Management & Economics Division, 1994
  • Article judge, Journal of Broadcasting, 1994
  • Outside Evaluator (one of two designated by the Provost), Radio-TV Department, Southern Illinois University, 1993
  • Chair, Professional Freedom and Responsibility Committee, Management and Economics Division, AEJMC, 1993
  • Article judge, Journal of Broadcasting, 1993
  • Paper judge, AEJMC Management & Economics Division, 1993
  • Chairman, Management and Sales Division, Broadcast Education Association, 1991-1992
  • Chairman, Public Relations Committee, Broadcast Education Association, 1991-1992
  • Vice-Chairman and Paper Competition Supervisor, Management and Sales Division, Broadcast Education Association, 1988-1990
  • Facilitator, Curriculum Task Force of Courses and Curriculum Committee, Broadcast Education Association, 1987, 1988, 1989
  • Secretary and Newsletter Editor, Management and Sales Commit­tee, Broadcast Education Association, 1987-1988

SCHOOL SERVICE:

  • Advisory Committee, Missouri School of Journalism, 2003-2005.
  • Chair, Fair Practices Committee, School of Journalism, 1996
  • MMP Curriculum Design Committee, Media Studies Department, The New School,    1997. 
  • Graduate Admissions Committee, School of Journalism, 1996-1998
  • Interim Chair, Broadcast News Department, School of Journalism, 1992-93
  • Executive Committee, School of Journalism, 1992-93
  • Curriculum Committee, School of Journalism, 1989, 1990, 1991
  • Administrator and Faculty Evaluation Subcommittee (Chair), School of Journalism, 1989-1990
  • Graduate Scholarship Committee, School of Journalism, 1990-1992
  • Policy Committee, School of Journalism, 1988-1990
  • Resources Task Force, Graduate School of Journalism, 1988-89
  • Graduate Management Curriculum Task Force, Graduate School of Journalism, (Co-chair), 1988-89
  • Broadcast News Management Curriculum Task Force, School of 
  • Jour­nalism, 1988-89
  • Mission Statement Subcommittee, School of Journalism, 1988
  • Faculty-elected representative, Executive Committee, School of Letters & Science, Menlo College, 1986-87
  • Baccalaureate Subcommittee, School of Letters & Science, Menlo College, 1986-87
  • Peer Standards and Review Subcommittee, School of Letters & Science, Menlo College, 1986-8
  • Evaluation Committee, School of Letters & Science, Menlo College, 1984-85
  • Faculty Governance Subcommittee, School of Letters & Science, Menlo College, 1985
  • Personnel Committee, Radio-TV Department, SIU, 1981-82
  • Research Committee, Radio-TV Department, SIU, 1981-82
  • Undergraduate Committee, Radio-TV Department, SIU, 1979-80

PUBLIC SERVICE ACTIVITIES:

  • Senior Advisor, Blue Engine (urban education organization), 2010 – 2014.
  • Volunteer, Metropolitan Museum of Art, New York, 2007- 2016
  • Candidate for Columbia, Missouri School District Board of Education, 1992, 1993
  • Co-President, Columbia, Missouri Association For The Gifted And Talented, 1991-93
  • Board of Directors, TheatreWorks, Palo Alto, CA, 1986-88
  • Board of Directors, Goodman Memorial Theater, Chicago, 1975-77
  • Awards Committee, Joseph Jefferson Awards, Chicago, 1976-77
  • Board of Directors, Urban Gateways, Chicago, 1975-77
  • President, Regional Council, Big Brothers, Washington, D.C., 1963-67