UNIVERSITY OF MISSOURI SCHOOL OF JOURNALISM

                  TV REPORTER PACKAGE EVALUATION

Scoring
l-Poor
2-Needs major improvement
3-Acceptable
4-Good 
5-Excellent

REPORTING

IDEAS: Most important element in a story--looks beyond 
the obvious to get new angles, new approaches.              _____

STORY DEVELOPMENT: Turns an idea into a story 
and then advances the story and structures it logically 
and totally understandable to anyone watching.              _____

VISUALIZATION: Selects pictures well so to tell a story 
visually as well as through words.                          _____

HUMANIZATION: Builds stories around a person.               _____

INTERVIEWS: Selects bites that give a story perspective, 
opinion and emotion, rather than dry recitation of facts 
that could be told better by the reporter.                  _____

WRITING

REFERENCING: The words match the pictures, rather than 
using video as wallpaper.                                   _____

FOCUSED: The story is about one BIG IDEA                    _____

CONVERSATIONAL: Writing is free of cliches and jargon;
is lively.                                                  _____

SIGNIFICANCE: Passes "who cares" test.                      _____

CREATIVE: Presents more than the facts, gets viewers'
 attention.                                                 _____

PHOTOGRAPHY

LIGHTING: Uses correct filter, lights subjects well;
has no shadows or hot spots.                                _____

STEADY SHOOTING: Uses tripod when needed, shoots 
smoothly off the shoulder.                                  _____

BASICS: Doesn't make obvious mistakes: soft focus, 
shots not level, camera not close enough.                   _____

INTERVIEWS: Frames them properly with good background;
does environmental soundbites.                              _____

EFFECTIVE SHOT SELECTION: Chooses good close-ups, 
establishing and ending shots and memorable moments.        _____

CREATIVITY: Has camera take viewers to unexpected places; 
presents unusual images.                                    _____

EDITING

NATURAL SOUND: Uses it extensively, on the open if 
possible, and uses it as bridges.                           _____

BASICS: Doesn't make obvious mistakes: jump cuts, 
flash frames, crossing axis line.                           _____

CAMERA MOVEMENT: Uses motivated pans and zooms, and when 
one is used it's smooth, unnoticeable.                      _____

AUDIO: Blends audio effectively with correct levels;
has no bad audio edits.                                     _____

SEQUENCING: Uses action sequence often and effectively.     _____

CREATIVITY: Uses nat sound in unusual way; uses music, 
quick cutting effectively.                                  _____

PERFORMANCE

DICTION: Pronounces words clearly and understandably.       _____

DELIVERY: Talks to the audience rather than reading 
a script to them; speaks in a relaxed, pleasant tone, 
at appropriate rate of speed.                               _____

VOICE: Low pitch, rich tone, variable rather than 
monotonous, and proper breathing.                           _____

MOVEMENT: Non-jerky, appropriate movement of head and 
body, voice and body language communicates energy.          _____

APPEARANCE: Appearance does not distract audience from 
the message; dress, hair, and make-up should be 
pleasantly acceptable to the audience.                      _____

STANDUP CONTENT: Advances the story, adds understanding 
and immediacy, and is not merely an excuse to do one.       _____

OVERALL SCORE                                               _____

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