BUSINESS OPPORTUNITY REPORT
 
Account:                
Product: 
Agency:                 
Buyer:                   
Salesperson: 
 
Date of Request: 
Rating Service: 
Primary Target Audience:                  Secondary Target Audience: 
Schedule Starts:                   Schedule ends:
Evaluation Basis (Metro, DMA, TSA): 
Number of Weeks:              Weekly reach goal: 
Weekly market budget:               Weekly frequency goal: 
Market CPP Target:            Dayparts: 
Target number of spots per station:                  Target number of stations: 
 
Other: (Merchandising, promotions, co-op, affidavits, contests):
 
 
 
                                     DISPOSITION
 
Won:    Lost:
 
Order ($/spots/dayparts): 
 
CPP:                       Share of budget:                  Avg. Rate: 
 
Stations ($/spots) CPP, Share of Budget: